Case Study 1: In the Office: Flip Flops and Tank Tops-Not!
Case Study 2: Navigating the Corporate World
Case Study 3: Supporting the Company Brand

Case Study 1 - In the Office: Flip Flops and Tank Tops-Not!

"Having our employees look professional and business-like is essential to our overall corporate image. Yet, those discussions about attire and grooming are among the most difficult any manager has to tackle. The Image Studios creatively showed our employees how to express themselves through their wardrobe. The event was exciting, entertaining, and made quite an impact. We're STILL talking about it."
- Fareed A. Khan, President, USG Building Systems

The Opportunity
Spring is approaching and apparel options blossoming, but employees often don't realize they are "speaking" with what they wear and may not be sending the messages they intend. At Chicago-based manufacturing giant USG, two company-sponsored volunteer groups, dedicated to the personal and professional development of women and minority employees, wanted to empower employees to use their clothing choices to be seen, heard, and understood. They retained The Image Studios to create an event to bring USG's dress guidelines to life.

The Outcome
The Image Studios created an exciting high-impact wardrobe demonstration that showed employees how to use their outfits to make powerful statements about themselves. The one-hour presentation not only highlighted clothing choices appropriate for their business environment, but also illustrated how various fashion trends can be adapted to fit different work requirements, personal styles, and body types, furthermore including commentary on the language of wardrobe. The outfits were modeled by USG employees. All of the modeled apparel was selected from discount to high-end retailers, where the employees regularly shop.

The Client's Opinion
"The Image Studios were great at taking all of our thoughts and suggestions and making it into exactly the event we wanted. After the first phone call, it was evident they were the right company to help us make our Dress for Success Event a true success story!"
- Wendy Rank, Women Rock (USG Employee Group)

"The room was packed [and the show] generated talk in the hallways and in the cubes about what people wear to work, in particular what is not appropriate or too casual."
- Kevin Bushman, Oakville Plant Manager

"The event was a huge success it was great to see the new styles and gave me a lot of ideas I could use [and] it was fun to see our fellow co-workers modeling the clothes. "
- Ronda Chianelli, Administrative Coordinator, USG employee