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There is a saying in politics that “All politics is local.” As it relates to branding, “All branding is personal.” Even though it seems that Personal Branding is everywhere these days, it has taken some time to understand what exactly it is and understand its impact.
At first blush, personal branding can seem individualistic or maybe even a bit narcissistic. The truth is quite the contrary. Every employee, customer, vendor and advocate has a greater capacity to reinforce or undermine a brand than the most elegant marketing campaign. more…